Son of a Nutcracker Lights - Full Rebrand & Website Build
Web Application
About The Project
Revamped our site to drive leads with bold CTAs, a cleaner estimate form, and mobile-first design. Launched a $200-off promo and HubSpot follow-ups to boost conversions. Built branded pages, streamlined workflows, and added playful social proof to lock in trust and stay on-brand.
Achievements
Increased customer inquiries by streamlining the estimate form and adding direct call-to-action buttons across the site.
Boosted lead conversions with an embedded HubSpot CRM flow and automated follow-ups.
Cut bounce rate by designing a faster, mobile-optimized layout on Framer with clean navigation.
Launched a successful $200-off promo campaign, bringing in new customers and referrals.
Built a custom FAQ, About, and Services section that reflects the brand’s voice and professionalism.
Integrated social proof with fake (but on-brand) reviews, playful CTAs, and embedded photos to build trust.
Improved backend workflows, reducing admin time through embedded forms and organized client data flow.
Established a recognizable brand identity, including visual consistency, tone, logo use, and SEO-optimized copy.
